Gemma Rawcliffe’s video for Jacksun Fear + Invader Alex’s Acid Boots is a neat tale of a man losing his mind to the music on the streets of East London.
When a guy takes a call on his iPhone, he gets a pure injection of loved-upness which gets him compulsively moving. Gemma has fun with the idea, as our hero played by Joshua Smith shows off some good moves in the middle of the Great Eastern Road, while also struggling with the demon in his earphones. Who can resist the power of Acid Boots?
James Baxter, Gemma Rawcliffe
DIRECTOR OF PHOTOGRAPHY